Client
Role
Target Audience
Tools
Bitdeck, sponsored by ElevenYellow
Brand & UI/UX Designer
Bitdeck primarily serves the Web-3 community, focusing on crypto and metaverse project owners. Its special emphasis lies in enhancing their online presence within the expansive digital realm.
Figma, Midjourney
The ":" symbol, nods to coding and the web, in sync with the naming.
Code-like essence
These colors evoke neon-lit nights in a cyberpunk cityscape, capturing the desired aesthetic.
Black, violet, purple & blue
Nekst Black and Regular were chosen for Bitdeck's brand identity due to their modern feel and excellent legibility.
Nekst: A modern font
Color work
Typography
Logotype
Market
Result
At the inception of Bitdeck, the competitive landscape already featured numerous marketing service providers. However, Bitdeck sought to rise above the crowd by positioning itself as a specialist catering to the Web-3 market in particular.
The outcome of this collaboration left clients thoroughly satisfied with the visual transformation, translating seamlessly into a substantial increase in their digital footprint. This strategic shift empowered Bitdeck to secure crucial, long-term client partnerships.
Twist......., a full-stack marketing agency focused on growth strategies for Web-3 projects.
Period
Bitdeck
December 2021 - January 2022
Concept
Bitdeck, in its nascent stage, sought to establish a brand identity and website. My objective was to encapsulate the essence of the Web-3 landscape, blending modernity with cyberpunk aesthetics and an AI-driven ambiance. I aimed to evoke the feel of neon lights through high-contrast visuals and gradients, creating a distinct digital frontier experience.