Client
Role
Target Audience
Tools
Self-owned, sponsored by ElevenYellow
Project Lead & Creative Director
Millennials and Gen Z, particularly devoted fans of specific pop culture shows and AI enthusiasts, alongside young adults seeking creative self-expression through personalized avatars.
Figma, Framer, Stable Diffusion, Dreambooth
Streamlined and subtly cropped, forming a sleek and contemporary logo.
Typographic Play
Black and purple symbolize creativity and sophistication, aligning with AI-driven modernity.
Black & purple hues
DM Sans, the chosen font for Twist.me, seamlessly blends style and high readability, ensuring a modern and user-friendly design.
DM Sans: Style and Readability
Color work
Typography
Logotype
Market
Result
Twist.....m.. the AI avatar maker, built from scratch using Stable Diffusion's Dreambooth technology.
Upon its launch, Twist.me ventured into a unique space without direct competition. Its swift rise to TikTok virality, especially within the "reality shifting" community, made it a pioneering platform. However, this landscape quickly changed as established apps introduced similar concepts.
Twist.me has been a visionary project, leveraging the launch of an emerging technology. It attracted over 10K users and generated significant revenue within days of its launch, all without a marketing budget. It showcases my commitment to staying at the forefront of industry trends and innovation.
Period
Twist.me
September - December, 2022
Concept
Following Dreambooth's early launch, a technology that allows creating AI models from photos, I recognized a new opportunity to cater to self-expression enthusiasts. Enter Twist.me—an avatar maker that utilizes users' facial models alongside AI prompts. From its concept, creative direction, prompt engineering and style curation, I pioneered Twist.me ahead of the AI avatar trend.