Recorded Future (via Traction)
Creative Concept & Implementation
Security and risk leaders, CISOs, technical stakeholders and decision-makers in mid-to-large enterprises seeking actionable intelligence and predictive insights.
Figma, Illustrator, Photoshop
A system built around bold geometric shapes and layered compositions.
A high-contrast palette designed to command attention and anchor the brand in the tech space.
Clean, technical and highly legible. Inter Tight supports fast scanning and reinforces the campaign’s focus on actionable intelligence.
The cybersecurity space is dominated by dense, technical communication and visually indistinct campaigns. Many brands compete on feature-heavy messaging rather than clarity of advantage. The campaign needed to express leadership, precision, and strategic confidence.
The concept was rolled out globally, providing a cohesive visual foundation for Recorded Future’s brand narrative. The work was later recognized at the ANA B2 Awards 2025, reinforcing the strategic and creative impact of my work within this B2B marketing landscape.
Twist......,,,,,,,,-,,,,,,,,,,,an ANA B2 Award–winning global campaign redefining the threat intelligence space.
November 24 - February 25
“Know What Matters. Act First.” was developed as the central campaign idea. The creative direction focused on bold hierarchies, sharp contrast, japanese neo-futurism and a structured visual system designed to translate complex threat intelligence into clear, actionable messaging. I developed the initial creative concept and art direction to express this through visual clarity.